Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems • 4y
The most common mistake is to not think about it at all. It can be so challenging to get a product built and shipped at your company that Product Managers naturally become very internally focused. They have dependencies to manage across other teams, they have timeline pressure from leadership, there are technical challenges to work around, etc. On top of it all, most Product Managers don’t engage their Product Marketing counterpart until they are almost done building the thing. This should be av ...Read More
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