What do product managers get wrong about product differentiation?

3 answers

All related (6)

Senior Product Lead at Shopify | Formerly Salesforce, Google, Nest, Cisco Systems • March 29

The most common mistake is to not think about it at all. It can be so challenging to get a product built and shipped at your company that Product Managers naturally become very internally focused. Th

8 Saves

Kara Gillis

Sr. Director of Product Management at Splunk • June 1

Product differentiation != new features. New features can enhance differentiation, but these are not the same thing. For example, product differentiation can be predominantly delivered in the go-to-m

7 Saves

Preethy Vaidyanathan

Head of Product at Matterport • January 26

Differentiation is not just a product team responsibility. However, as a product manager, you can help connect the dots from product differentiation to customer adoption and business value. Product f

2 Saves

What framework(s) do you use to evaluate how to differentiate your product?

Our product does something completely different than another product in the market, but we often get grouped together? Is this a product problem? Marketing problem?

What are the most important inputs to take into consideration when thinking through product differentiation?