What do product teams get wrong when defining their product vision?

Answer

4 Answers

Product Vision

Bhaskar Krishnan

Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y

Vision statements should be simple, describe the value and stand the test of time (atleast one or two market cycles) Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most important questions are ‘Who is this product for’ and ‘What problem is it solving’? Teams that answer the two questions above typically get their vision statement right and teams that focus on teh urgent, immediate or playing ...Read More

1,502 Views
Mike Flouton

Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 1y

This is a great question. In fact, it might be easier just to focus on what teams actually get right because there might be fewer answers. In all seriousness, I think a few things spring to mind. Number one is not being conscious of the problem. Really focusing on what problem are we trying to solve, what value are we creating, and how will life be better after we bring our solution to market is huge. I think not thinking big enough is also a big challenge that we see into. There was another que ...Read More

410 Views
Tara Wellington

BILL VP of Product, Product Platform • 6mo

The biggest mistake that I see teams making when defining their product vision is confusing vision, strategy, and execution. A great vision alone is not enough to help teams be successful - you need all three for teams to really know how to win. Vision: Paint the picture of what winning looks like. Set the time horizon (three years is a common one), create a vision representation (I usually do vision videos or a clickable prototype), outline what winning means for the customer and for the busine ...Read More

404 Views
Tracy Montour

HiredScore Head of Product Marketing • 3y

The product vision should reflect the needs of the customer, the current market, and the longterm strategy. I often see companies so myopically focused on their shortterm vision that they don't align with the market, the compeition, or customer needs and they lose product market fit. I find that it helps defining a broad vision for the year and then refocusing the roadmap quarterly to ensure the vision is still aligned to turbulent times.

268 Views