What are areas of product differentiation that most product managers overlook, but are really important?

Don’t forget about marketing, positioning and acquisition of customers as a key part in your differentiation strategy. It’s easy for Product Managers to solely focus on...

I'll keep this one rather brief. I find that some product managers do not always listen to their customers and their problems as the guiding light for improving and diff...

One important ingredient is tying how product differentiation helps drive business value like brand recognition, product usage or increased sales. This connection between...

Sustainable Competitive Advantage. 1. Product attributes are insufficient and can be replicated by competitors with enough investment and determination 2. Pricing models ...