Any advice for creating a pricing strategy for a value-based B2C subscription product for a brand new company?
Let me preface my response and say that B2C is not the bulk of my experience, but here's how I would approach it.
You have to talk to customers. I would start by trying to understand what customers alternatives are to your product and how much time, energy and of course $$ it costs them. That's a good way to think about a starting place. Then running a pricing survey and ultimately a price test is the way to go.
Depending on your product, having multiple levels will make sense - but you probably don't want to start there. That's something you grow into to capture customers at different willingness to pay.
Regardless -- I highly recommend following Reforge's pricing strategy -- this is honestly the first place I'd go. https://www.reforge.com/previews/product/pricing-strategy
![AI and Product Marketing](https://sharebird.com/cdn-cgi/image/width=640,quality=75,format=auto/https://storage.googleapis.com/sharebird-production/srya5q05szbnygc4x5x4zrt5abfl?GoogleAccessId=93507864171-compute%40developer.gserviceaccount.com&Expires=2353205930&Signature=R04d9OGLPqxupKjOlSKDLG7%2FJTckJ%2Fp8k4SYcFhbyXV%2BPOiDUZSI3W9Wx%2BgGO3q4N3iOZIA0u%2F0Nv%2FthJZ8OMOMmXmYgGjvYGBOIZRDkZAxnd2Xf5GVC0oaHz97DPG6Dalgtxlcho7L6dDe7FDwRGGG2aMWobEiyVtVeEFXqbV1K%2FITeREs5gAu27qHiDu8aaMX80A7fI7IIjvftI6EZSeIr0WKpW5zF6JztwUyqPYdDA0uGIqaLd18FvNF1Svi5ZXKOtgs7%2Ft9xsVlZlVH102JrHu%2F4qS2gvsRWYmgjNSFJtWbWiXmOUhCDfrOpho9fZw6lJfY1xorufRi2%2FLnasw%3D%3D&response-content-disposition=inline%3B+filename%3D%22event.png%22%3B+filename%2A%3DUTF-8%27%27event.png&response-content-type=image%2Fpng)
Top Product Marketing Mentors
![Christy Roach](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/484/thumb/avatar.jpeg?1622658955)
![Jasmine Jaume](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/275/thumb/avatar.jpeg?1622827267)
![Alina Fu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/007/729/thumb/avatar.jpeg?1634238904)
![Jeffrey Vocell](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/566/thumb/JeffreyVocellHeadshot.jpeg?1642123964)
![Mary Sheehan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/875/thumb/avatar.jpeg?1602100735)
![Jenna Crane](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/723/thumb/Jenna_Crane_headshot_smaller.png?1666637448)
![Priya Gill](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/999/thumb/avatar.jpeg?1514116570)
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
![Jiong Liu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/237/thumb/avatar.jpeg?1606167066)