How does your customers' (or the market) willingness to pay influence your product roadmap?
Do you prioritize features based on their revenue potential?
Square Product Lead, Payments • 5y
The mistake some Product Marketers make is to only think about net new revenue potential. For example, let’s say you are deciding between two features that will take equa...
967 Views
Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals • 3y
This all depends on both your pricing and company strategy, which together determine to what degree revenue opportunity should be weighted when making roadmap decisions. ...
2307 Views
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Wiz Group Product Marketing Manager - (CIAM / API Products) • 5y
"Be pragmatic"Yes - sometimes, deals tend to have revenue opportunities linked to them, and the PMM-PM team needs to decide on the trade-offs about making changes to the ...
496 Views
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
Many things should play a role in shaping the product roadmap. That might include customer insights, market opportunities, current customer satisfaction, and beyond. Wi...
378 Views
Natixis Former Chief Marketing Officer, Dalenys & Xpollens Payment Solutions • 5y
Customer willingness to pay is crucial. You can create a product, but if it's not seen as a must-have for your customer, they won't purchase. Focus on building a product ...
1291 Views
Related Questions
What definitely doesn't work when it comes to influencing the roadmap?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are the main channels product marketing can use to influence roadmap?How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?Does the design of a site or app affect how much people are willing to pay for a product?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?