How do you make an internal business case for product marketing to own pricing?
4 Answers
Kong Senior Director of Pricing and Packaging • 5y
The transition to PMM leading pricing occured before I joined, and led to my hire (yay!) At Intercom, pricing had been a shared responsibility without a clear owner for q...
2221 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
I’ve worked in orgs where product marketing owned pricing and in others where it was owned by product management. Both models work and it really depends on the DNA of the...
627 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
If Product Marketing doesn't own pricing in your organization today, here are some things you can include in a proposal to get it moved: Competitor knowledge - PMM is of...
413 Views
AssemblyAI CMO • 3y
Not to get too philosophical but I find there’s often too much focus on who is the “decider” on pricing and often not enough alignment across product, finance, data, pro...
814 Views
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