Any tips for how you can position yourself as a more strategic player in a larger organization?
1 Answer
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 4
The customer is the ultimate aligner. If you're able to show your proximity to the customer via surveys, research, and interactions you'll have more influence in strategic conversations. Build a bench of customer intelligence to help the company make decisions that are both good for the target audience, and for the business... this is the critical area to invest in to become the strategic growth lever the business needs, and is always lacking intelligence on.
630 Views
Related Ask Me Anything Sessions
Quizlet Director of Product and Lifecycle Marketing, Caroline Walthall on Product Marketing Career Path
January 9 @ 9:00AM PST
Zoom Head of Product Marketing, App Marketplace, Sharon Markowitz on Product Marketing Career Path
Enable VP of Product Marketing, Amanda Groves on Product Marketing Career Path
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?How did you start your career in product marketing?How can I break the ceiling from Sr. Product Marketing Manager to the next level (director or team lead)?How strongly is a product marketing certificate from the Pragmatic Institute viewed in hiring for a product marketing manager?What are the fundamental differences between a PMM and a senior PMM? What are some clear indicators that someone is ready to take on a senior PMM role and the responsibilities that come with it?PMMs are typically tasked with a broad scope, balancing both strategic & tactical work and serving as the X-functional glue across multiple teams. How do you combat burnout for your team?