Any tips for how you can position yourself as a more strategic player in a larger organization?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 4
The customer is the ultimate aligner. If you're able to show your proximity to the customer via surveys, research, and interactions you'll have more influence in strategic conversations. Build a bench of customer intelligence to help the company make decisions that are both good for the target audience, and for the business... this is the critical area to invest in to become the strategic growth lever the business needs, and is always lacking intelligence on.
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