Quick search for:
Any tips for how you can position yourself as a more strategic player in a larger organization?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 3
The customer is the ultimate aligner. If you're able to show your proximity to the customer via surveys, research, and interactions you'll have more influence in strategic conversations. Build a bench of customer intelligence to help the company make decisions that are both good for the target audience, and for the business... this is the critical area to invest in to become the strategic growth lever the business needs, and is always lacking intelligence on.
785 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
What's the earliest stage a startup should consider hiring a Product Marketing Manager? When considering a candidate, how much weight do former titles hold? As a hiring manager, what are you looking for in a product marketing manager? What processes do you use to turn community insights into actionable items for Product and Engineering teams?How do you determine which marketing channels work best for any given feature rollout?What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?