When considering a candidate, how much weight do former titles hold?

For example, a senior manager PMM title at a small company may hold the same responsibilities of a manager or lead PMM title at a large enterprise. I've heard many in my network worried to take a "dip in title" when moving in fear that it will hurt their resume progression. I'm interested to hear your take on it!

Answer

3 Answers

Product Marketing Career Path

Josh Bean

webAI Head of Marketing • 4y

If you're chasing titles, you might want to be concerned. I prefer to think about the long term plan and look for opportunities that further my career ambitions. Its ok to take a short term hit on title if you're going to be on a team where you earn lots of experience, credibility and get to work with some strong PMMs. In the long run this will set you up for the rest of your career. From a hiring managers perspective, if there's a recruiter screening resumes, you might get filtered out by title ...Read More

2,822 Views
Lisa Dziuba

Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

Titles can be adjusted "to fit the role" but the real achievements are something harder to trick. That's why I always look for what the candidate achieved, why, and how. Those achievements can come under different from PMM title. For example, marketing managers could be responding to GTMs, and content marketers for preparing customers' stories, case-study, and sales enablement. While growth managers/growth marketers could be doing funnel optimization for landing page, onboarding, and other stag ...Read More

334 Views
Yvonne Chow

Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y

Former titles shouldn't be used as a main indicator of suitability. When interviewing candidates, I look for transferable skills and relevant experience. Some of the best hires I made had presales job titles or generic 'specialist' titles. Those hires made sense at that moment for these reasons - and hopefully, these contexts are helpful for you: The gap I was looking to solve in my team was someone who was deeply embedded in the sales org, had great customer-facing experience and knew firsthand ...Read More

184 Views