What processes do you use to turn community insights into actionable items for Product and Engineering teams?

This is a great question—and the answer is that it is a unique blend of art and science, particularly at Reddit. We partner closely with other cross-functional teams to deliver our insights, most notably UXR and Community Programs. UXR brings a more data-driven research approach, and our Community Programs team provides insights from our most tenured and trusted community members. PMM then blends those inputs with our own observations and analyses of conversations on and off Reddit, competitive assessments, and market segmentation.

We typically present our product and engineering partners with a synthesized readout (often in deck form). In true Reddit fashion, we start with a TL;DR - and then dive deeper into the data or key anecdotal evidence that backs up our recommendations.