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4 Answers
Madeline Ng
Madeline Ng
Google Head of Marketing, Google Maps PlatformDecember 21
Your best play is to show up with an insight backed by data. I think many product marketers over-index on the product and not the market and you have an opportunity to bring market insight into the organization. Being new is actually an advantage because you won't be skewed by the history of the ......Read More
Melinda Chung
Melinda Chung
VSCO VP of MarketingJanuary 13
With every new job, you have a period during which you need to prove yourself. As PMMs, we gain influence and prove ourselves by knowing the customer, market, business, and product better than others in the company. Figure out which one of those matters most to your company and your leadership, b......Read More
Molly Friederich
Molly Friederich Director of Product MarketingNovember 29
My top recommendation is to immerse yourself in the prospect/customer experience, document your learnings, and surface insights that are helpful to those around you in discussion. The credibility of a relevant customer quote or anecdote stands on its own and demonstrates your ability (and commitm......Read More
Mike Flouton
Mike Flouton
GitLab VP, ProductJanuary 30
Become the go to expert on something - quickly. Generally, as a PMM, you want to be the expert on the buyer. Shadow as many sales calls as you possibly can. Develop relationships with customers. Call them, show up at their office, take them out for drinks. Compile a library of stories, personas, ......Read More