What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
Your best play is to show up with an insight backed by data. I think many product marketers over-index on the product and not the market and you have an opportunity to br...
4544 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
As I've answered on a few other questions, I have a set of things I like to do to build meaningful relationships with key stakeholders. These are key whether you are just...
663 Views
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Confluent, Twilio, ActiveCampaign
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
My top recommendation is to immerse yourself in the prospect/customer experience, document your learnings, and surface insights that are helpful to those around you in di...
388 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
Become the go to expert on something - quickly. Generally, as a PMM, you want to be the expert on the buyer. Shadow as many sales calls as you possibly can. Develop relat...
1069 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
There's some great advice here. To add on, here are a few things I've seen new PMM hires do to onboard successfully:Drive a project with clear definition: Oftentimes, the...
190 Views
Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 4y
With every new job, you have a period during which you need to prove yourself. As PMMs, we gain influence and prove ourselves by knowing the customer, market, business, a...
1079 Views
Related Questions
When you first join an organization as a PMM what is the very first thing you do to begin your influence?What do you see as the foundational skill sets and areas of focus for a product marketer? And what are the best ways to establish those skills and competency in those areas? What's your advice on improving a historically tense relationship between functions?I'm a jr. marketer w/ experience in social media & influencer marketing. I'm interested in messaging, positioning, product, etc, and think Product Marketing would be a good fit. What are some career tips & suggestions on how to segue into this area?How can I use external experience (sales for example) to bring different opinions to the table to gain influence and persuade other teams?What would be the one thing that makes you hire a junior pmm? What's the thing that makes you go yes!