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4 Answers

Madeline Ng
Google Head of Marketing, Google Maps Platform • December 21
Your best play is to show up with an insight backed by data. I think many product marketers over-index on the product and not the market and you have an opportunity to bring market insight into the organization. Being new is actually an advantage because you won't be skewed by the history of the ......Read More
1600 Views

Melinda Chung
VSCO VP of Marketing • January 13
With every new job, you have a period during which you need to prove yourself. As PMMs, we gain influence and prove ourselves by knowing the customer, market, business, and product better than others in the company. Figure out which one of those matters most to your company and your leadership, b......Read More
675 Views

Molly Friederich
Sanity.io Director of Product Marketing • November 29
My top recommendation is to immerse yourself in the prospect/customer experience, document your learnings, and surface insights that are helpful to those around you in discussion. The credibility of a relevant customer quote or anecdote stands on its own and demonstrates your ability (and commitm......Read More
311 Views

Mike Flouton
GitLab VP, Product • January 30
Become the go to expert on something - quickly. Generally, as a PMM, you want to be the expert on the buyer. Shadow as many sales calls as you possibly can. Develop relationships with customers. Call them, show up at their office, take them out for drinks. Compile a library of stories, personas, ......Read More
1005 Views
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