Atlassian Head of Product Marketing, Bitbucket • 1y
Start by building relationships with the field (and if you need help doing that, ask your manager). In a healthy organization, where Sales and Product Marketing work well together, AEs will likely be receptive to working more closely with Product Marketers. From an AE’s perspective, they tend to assume that Product Marketers have the inside scoop on the product roadmap, or how that cool new feature works (and can you demo it?). Here are some tactical steps that I’ve seen lead to success: Determ ...Read More
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