As an entry-level marketer, how do you start with customer interviews without existing relationships, get buy-in for a research program, and ensure its is used effectively?
1 Answer
Atlassian Head of Product Marketing, Bitbucket • 1y
Start by building relationships with the field (and if you need help doing that, ask your manager). In a healthy organization, where Sales and Product Marketing work well...
873 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
Where do you start when it comes to conducting marketing research?How do you translate market research insights into the right phrasing or "consumer speak" to reach customers effectively?How do you do customer interview when you don't have a customer baseHow do you recommend researching on a very limited budget?What can you learn from decision makers before they've become customers?How do you know you’re conducting thorough enough market research, in order to reduce the amount of unknown unknowns?