Which research activities does your product marketing team do internally, and which research activities do you outsource?
I'm trying to figure out how to structure my team, and what to use external resources for.
3 Answers
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Research is top priority for my team so we are responsible for driving it from start to finish. While we certainly get input from sales and help from teams like customer ...
815 Views
Matterport VP Marketing • 3y
It's a healthy balance of both. We do smaller, qualitative user feedback sessions mostly internally -- especially with customers who are in beta programs for our new feat...
1927 Views
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Inngest Head of Marketing • 2y
For gut checks on messaging, or for unguided surveys like pains and gains I do it myself via SurveyMonkey or Wynter. $600-$1200 will get you 50-100 answers from folks th...
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