Spotify Head of Product Marketing at Spotify for Artists • 2y
From the start of a project, outline a clear RACI on the key deliverables needed to get to market, including 1) Positioning, 2) Pricing, 3) Messaging. Share it with the working team early, so you can make sure everyone is on the same page. For example, positioning and pricing might require approval from a GM or whoever is accountable for the business goals, whereas messaging might require approval from a Senior Marketing Leader. Further defining the RACI helps you determine who has to approve th ...Read More
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