Can you share your tips on making a great analyst briefing deck?
I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.
Samsara Vice President, Marketing • 4y
The best analyst briefing decks that I've either seen or helped build are not filled with marketing messaging. They clearly layout what analysts typically care about, whi...
22306 Views
Writer Head of Solutions Marketing • 4y
I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Find ...
6355 Views
Upcoming Event
Mastering Market Research
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
Afraid that this is a confidential item I can't share---sorry! A few thoughts though about how we do this well (and I have to credit a colleague, Michael Dunne, who does ...
2284 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
I think the mistake here is making it too long. I’d suggest an inverse triangle approach, and keep it short depending on the length and purpose of your briefing, probably...
1487 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are three types of analyst briefing decks you need to be able to prepare. The first is a quarterly update. I use these quarterly briefings to stay in touch with my ...
1952 Views
Jellyfish VP of Product Marketing • 3y
While briefing decks may vary, I believe there are a few key elements that you should consider to make it a 'kick-ass' deck: - company overview - solution overview - comp...
2813 Views
Stealth Founder | Formerly Oracle, Lacework, Stackery, New Relic, Juniper Networks, IDC, @stake • 7y
I've been on both sides of the table. Before you set pixels to powerpoint... #1 - What questions do you have for the analyst to help validate or refute your assumptions ...
935 Views
Treasure Data Director of Product Marketing • 1y
Just like with a good pitch deck, think about what those analysts care about. Their job is focused on identifying and learning about market trends and industry pain point...
255 Views
Related Questions
What is the anatomy of a great analyst briefing deck?What analyst activities actually help reinforce your brand differentiation vs are expensive and produce little ROI?What are proactive things that you can do to minimize the damage when you know an analyst report is coming out that will make your product look bad compared to the competition?What is your process for collaborating with public relations / analyst relations teams to ensure messages are relatable and understood by various audiences?How do you get buy in and feedback for your messaging internally?What are your favorite tools for conducting market and customer research to inform messaging?