What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?

Posted this on another similar question, but on the competitive positioning point specifically, I think there's a 'turn' in the narrative toward the end of the story wher...

Once you are clear on the value proposition of a product/feature and/or a positioning statement for the company or product, you are ready to pull together a messaging fra...

There are a few different messaging and persona frameworks I have used for different purposes. Here are a few of my favorites. Positioning Statement - this is typically ...

I use a pretty simple framework for messaging - namely, the messaging house. I typically focus on the following sections of the house (top to bottom): Brand prop, product...

We develop personas in three degrees depending on the need: lightweight, qualitative, and quantitative (statistical). Each of these populate a similar framework: demograp...

My team and I use a Message House framework that covers the following elements: Solution/Product Naming Tagline Positioning Statement Short and Long Descriptions For th...

At its most basic, messaging is about answering 3 key prompts: What is the problem facing the market today? What solution (generally) will help solve this problem? What...

There are a lot of great frameworks out there and they all have common elements. I recommend reviewing a few and customizing to what’s relevant and actionable for your co...

I honestly customize the framework for each company I work for, but over the year’s I've built my own since I never found anything existing that I really loved. If you wa...

I borrow from the typical ones mentioned on Sharebird (the box one? mind's failing me here) and modify them based on what I'm messaging. Re: competitive positioning, I b...

Competitive positioning and messaging have to be one and the same. When you look at your decks and positioning, you need to do the gut check of "can my competitors say th...

The short answer is it depends. I tend to be pretty anti personas as it often ends up being a fancy exercise no one really uses. What I prefer is to have a matrix that ca...

I dont think we should ever mention competitors directly in our messaging. Sure, you can address it directly in response if a prospect brings them up. But proactively nam...

I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer ne...

For me, the messaging and persona framework depend not only on the company but also on whatever framework the sales team uses. Aligning the messaging and personas to thes...

My views on competitive positioning are largely stolen from Andy Raskin. Rather than repeat that which I've "adopted" from his writing, I'd suggest looking them up (Linke...