At what time in the product development process should you bring in brand marketing creative?
1 Answer
Savita Kini
Cisco Director of Product Management, Speech and Video AI • May 24
When you are getting ready for external launch, at least 2-3 months before that. REally depends on your target customer segment and industry. My experience is Enterprise, and usually I would recommend at least a 3 months prep time for a thourough launch plan. And the first thing you want to do is have brand and legal involved to do a thorough check on all trademarks, naming convention, any copyright issue you might have on messaging etc. The bigger/more complex the company, brand issues at stake, the more earlier in the process you want to involve your brand team.
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