How do you develop in-depth product/feature demos when your company rolls out frequent updates? Are there tools out there that can make the update process cheaper/less time-consuming?

Building out our customer education arm and realize our existing product videos are very high level and do not show actual screenshots due to wanting to avoid having to update. Is there a way where we can still show actual screenshots in our overview videos/create feature demos that can be easily adjusted based on updates?

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2 Answers

Enterprise Product Marketing

Nikhil Balaraman

Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1mo

There’s a ton of tools that can do this for you, let alone building an AI stack to rebuild these videos for whatever the cost of the tokens consumed are. Especially in this current dev environment where product UIs/feature/functionality are changing rapidly, the expectation to have a single video that “demos” the product is unsustainable. Instead, focus on building out a series of mini-videos that show off various use cases/jobs to be done. Post those on your youtube, have your sales reps use t ...Read More

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Jeff Hardison

Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y

If I had a dollar for every time someone didn't want to help PMM update videos because it's too time-consuming, I'd have enough money to pay a video agency to do it! 😃Personally, I recommend having the PMMs and PMs create quick, rough screenshare videos using something such as Loom. That way it requires no outside video editing help — and it looks more authentic. In addition, for our monthly product-update newsletter, sometimes I just create a Quicktime screenshare — with no voiceover with somet ...Read More

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