How do you develop in-depth product/feature demos when your company rolls out frequent updates? Are there tools out there that can make the update process cheaper/less time-consuming?

If I had a dollar for every time someone didn't want to help PMM update videos because it's too time-consuming, I'd have enough money to pay a video agency to do it! 😃

Personally, I recommend having the PMMs and PMs create quick, rough screenshare videos using something such as Loom. That way it requires no outside video editing help — and it looks more authentic.

In addition, for our monthly product-update newsletter, sometimes I just create a Quicktime screenshare — with no voiceover with something such as Loom — and then turn it into a .gif. Takes about 10 minutes.