How do you develop in-depth product/feature demos when your company rolls out frequent updates? Are there tools out there that can make the update process cheaper/less time-consuming?
Building out our customer education arm and realize our existing product videos are very high level and do not show actual screenshots due to wanting to avoid having to update. Is there a way where we can still show actual screenshots in our overview videos/create feature demos that can be easily adjusted based on updates?
1 Answer
Jeff Hardison
Calendly VP of Product Marketing | Formerly InVision, Clearbit, Amazon (consultant) • January 10
If I had a dollar for every time someone didn't want to help PMM update videos because it's too time-consuming, I'd have enough money to pay a video agency to do it! 😃
Personally, I recommend having the PMMs and PMs create quick, rough screenshare videos using something such as Loom. That way it requires no outside video editing help — and it looks more authentic.
In addition, for our monthly product-update newsletter, sometimes I just create a Quicktime screenshare — with no voiceover with something such as Loom — and then turn it into a .gif. Takes about 10 minutes.
823 Views
Related Ask Me Anything Sessions
ServiceNow Director, Platform and AI Product Marketing, Sharadhi (Gadagkar) Patel on Enterprise Product Marketing
April 22 @ 10:00AM PST
Google Product Marketing Lead, Varun Krovvidi on Enterprise Product Marketing
Calendly Head of Product Marketing, Jeff Hardison on Enterprise vs PLG Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?Where can PMM provide the most lift in the enterprise sales motion?How do you drive alignment across the exec team on messagingHow do you perform extensive competitive product research?If you could work with one Product Marketing leader, who would it be, and why? How would you approach this product marketing interview assignment?