Profile
Savita Kini

Savita Kini

Director of Product Management, Speech and Video AI, Cisco
About
I started myengineering career building complex products that I can proudly claim are in the backbone of the internet. Being an extrovert, and feeling stifled about not using my creative side, I went back to business school. I have since done role...more

Content

Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIApril 11
May be I am baised, but in the large Global 500 space, infrastructure -- I would say my experience at Cisco was the best. For me thats kind of the benchmark now - both in terms of strategy and execution cadence that I learnt. From products to solution to positioning platforms, working with ecosys...Read More
1774 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIFebruary 3
Love your above answer.  Even campaign plans have to be defined together because demand gen team will need guidance on  - who to target  - type of customers - segments, size, revenue, etc  - what type of campaign - lead gen, awareness, account-based marketing campaign, nurturing existing cu...Read More
1683 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJanuary 22
I am writing this perspective from my recent experience on what was missing and how I would lead in the future as a product marketing leader. Given that most demand gen folks are well versed in campaign orchestration tools and mechanics, and less on the market/customer/segment/product fit, they n...Read More
1518 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJanuary 25
I haven't seen a method per se at my previous companies, but going forward, ideally a internal dashboard, collaborative wiki which has the details of why we won, why we lost would help everyone. I have not seen a good internal collaboration tool which also has a website/wiki kind of look / feel f...Read More
1195 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIMarch 11
Bulk of my career has been in mid-to-large enterprise solutions -- from engineering to marketing and sales enablement. I agree with Mike's commentary, it is super important to understand what is solution selling and the challenger framework can be very helpful. There's other tools that have come ...Read More
1176 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJanuary 19
In addition to above, since all content is so closely tied to how/where it shows up and who needs to see it, versus 10 yrs ago when product marketing would created a set of standard content and post on the website. I would recommend sitting down with Demand Gen team, PR/AR to figure out what is n...Read More
1161 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIMarch 11
I have been in marketing and product org -- both places and see pros and cons for both. It all depends on the strength of the PM team and their skills.  > If PM team is strong enough to own end-to-end product responsibilities including how to build for new verticals etc, -- then PMM under mark...Read More
1139 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIAugust 6
Product positioning is really a complex thoughtful approach, requiring perspectives on brand, pricing and packaging coming together. I believe strongly that its starts day-one when you build the product, define product features, who and where you want to compete with especially the type of custom...Read More
1138 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJanuary 7
The transition from products to solutions requires a company wide buy-in from the top otherwise PMM's cannot make any impact. The reason we move to solutions in the first place is because the customers prefer a more holistic solution to their problem/pain point versus a point-product. To build a ...Read More
1135 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJanuary 19
Just a feedback on the last comment, as I reacquaint myself to the "new" bay area. I have noticed more emphasis on demand gen skills amongst many startups. If there are stakeholders in the company already like product management and technical marketing who are also good at writing, messaging, pos...Read More
1052 Views
Credentials & Highlights
Director of Product Management, Speech and Video AI at Cisco
Top Product Management Mentor List
Product Management AMA Contributor
Lives In Menlo Park, California
Knows About Building a Product Management Team, Product Strategy, Building 0-1 Products, SMB Prod...more
Work At Cisco
Senior Product Marketing Manager, Outshift
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