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Savita Kini

Savita KiniShare

Director of Product Management, Speech and Video AI, Cisco
About
I consider myself an accidental marketer. I started my computer engineering career building complex products that I can proudly claim are in the backbone of the internet. Being an extrovert, and fe...more
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco February 4
Love your above answer.  Even campaign plans have to be defined together because demand gen team will need guidance on  - who to target  - type of customers - segments...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco April 12
May be I am baised, but in the large Global 500 space, infrastructure -- I would say my experience at Cisco was the best. For me thats kind of the benchmark now - both...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco August 7
Product positioning is really a complex thoughtful approach, requiring perspectives on brand, pricing and packaging coming together. I believe strongly that its starts...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 8
The transition from products to solutions requires a company wide buy-in from the top otherwise PMM's cannot make any impact. The reason we move to solutions in the fi...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 23
I am writing this perspective from my recent experience on what was missing and how I would lead in the future as a product marketing leader. Given that most demand ge...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 20
In addition to above, since all content is so closely tied to how/where it shows up and who needs to see it, versus 10 yrs ago when product marketing would created a s...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 20
Just a feedback on the last comment, as I reacquaint myself to the "new" bay area. I have noticed more emphasis on demand gen skills amongst many startups. If there ar...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco February 24
Chiming in here  1. Messaging and positioning - can be difficult, again its very industry and segment dependant as well as what type of product/technology. Being on en...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco March 23
This is an interesting question. It really depends on the size of the company where you join. I switched to product marketing after almost 9 yrs in engineering includi...Read More
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Savita Kini
Director of Product Management, Speech and Video AI at Cisco March 12
I have been in marketing and product org -- both places and see pros and cons for both. It all depends on the strength of the PM team and their skills.  > If PM team i...Read More
Credentials & Highlights
Director of Product Management, Speech and Video AI at Cisco
Top Product Management Mentor List
Product Management AMA Contributor
Lives In Menlo Park, California
Knows About AI Product Management, SMB Product Management