Savita Kini

May be I am baised, but in the large Global 500 space, infrastructure -- I would say my experience at Cisco was the best. For me thats kind of the benchmark now - both in...

I am writing this perspective from my recent experience on what was missing and how I would lead in the future as a product marketing leader. Given that most demand gen f...

Love your above answer. Even campaign plans have to be defined together because demand gen team will need guidance on - who to target - type of customers - segments, ...

I haven't seen a method per se at my previous companies, but going forward, ideally a internal dashboard, collaborative wiki which has the details of why we won, why we l...

Bulk of my career has been in mid-to-large enterprise solutions -- from engineering to marketing and sales enablement. I agree with Mike's commentary, it is super importa...

A strong software engineering and product development background is a good foundation to transition to a PM role. AI is a very broad field, and one can apply AI in many d...

Seek to understand and clarify first before assuming you have learnt everything that is to know and propose solutions. I see there are lot of online courses, documentati...

When you are getting ready for external launch, at least 2-3 months before that. REally depends on your target customer segment and industry. My experience is Enterprise,...

I have also become a big fan of HubSpot. I think they have done a really good job of educating the market wiht thoughtful, well written, helpful blogs for their audience....

I believe that many of the new gen companies might be using datasheet as a product overview document. Perhaps just calling it Product Overview or At-A-Glance versus Datas...