Anthropic Product Marketing • 1y
Product marketing can function and have discrete successes without a clear “core” business narrative. However, for product marketing to be successful long term, I think you need a clear and consistent narrative to serve as North Star and connector across each discrete moment. Here are the benefits of having a core narrative: Every launch and campaign will contribute to and amplify a cohesive story. You won’t have to start from scratch each time you’re launching a new product or feature. It’ll b ...Read More
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