Product Marketing Lead, Core ML at Google • December 15
A few things can help here 1. Create differentiation by emphasizing how your
product/service solves customer problems uniquely and better than other
alternatives/incumbents 2. Create a new category -
Be very clear and transparent about what it is your product is and what it does.
I’d give the same advice for companies with greater brand awareness as well, but
I think the problem is even more acute
When you don’t have your own network to tap into, you should get creative to
find one. People congregate with like-minded folks on social media, forums, blog
newsletters, slack communities, meetups, e
Product Marketing at Cohere | Formerly Adobe, Box, Google • September 30
When you think about your product messaging, you may start with the features and
benefits the product provides. While those things do need to be defined, they
should not be where you start developing
