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Abhishek Ratna
Product Marketing Lead, Core ML at Google December 15
A few things can help here 1. Create differentiation by emphasizing how your product/service solves customer problems uniquely and better than other alternatives/incumbents 2. Create a new category -
James Huddleston
Head of Marketing at Skedulo December 17
Be very clear and transparent about what it is your product is and what it does. I’d give the same advice for companies with greater brand awareness as well, but I think the problem is even more acute
Kevin Garcia
Head of Product Marketing at Retool April 17
When you don’t have your own network to tap into, you should get creative to find one. People congregate with like-minded folks on social media, forums, blog newsletters, slack communities, meetups, e
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleSeptember 30
When you think about your product messaging, you may start with the features and benefits the product provides. While those things do need to be defined, they should not be where you start developing