Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 1y
The key to stand-out messaging is anchoring on customer value and showcasing how your solution solves your customer's problems. I think too often we focus on flash -- a pithy story – but what customers tend to respond best to is a compelling narrative that addresses their needs. What that translates into: Speak your customer's language, not your industry jargon. When we interviewed our enterprise customers, they never once used the term "digital transformation" – they talked about "reducing rep ...Read More
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