At what point during feature development should product marketers get looped in on what's changing?
3 Answers
Figma Vice President, Product Marketing • 6y
The answer you’ve probably heard many times before (but I will say it again because I believe it): I believe PMM should be a critical partner to product as early as the p...
3503 Views
Checkr VP of Product & Customer Marketing • 5y
Really early :). When the release is just a twinkle in the PM’s eye :). The way to do this is to set up a formal PMM:PMM partnering system where each individual PM is par...
966 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
I always tell my PMs that the earlier PMM is looped into feature development planning, the better. Of course, we want enough lead time to prep for a successful launch. Bu...
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