Workyard Director of Product Marketing • 2y
When there are limited resources and conflicting goals. Look for ways to consolidate. In the case of a webinar to support a product launch, position the webinar towards the prospect and focus on the value the launch and the new capabilities bring. You might not be able to go deep into the platform or give away too much of the how like you would if it were a customer-facing webinar. With the approach of having a launch webinar positioned for all audiences, follow-up is key. Make sure you prep you ...Read More
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