XYZ Venture Capital Partner & Head of Marketing • 6y
The most helpful thing to do here is to have a single point person to talk to on each team involved in the launch. In our case, we have a "most knowledgeable person" on marketing, product, community, and sales (if it's relevant). These people are responsible for cross-team communication about the upcoming launch, so that you don't get several people on one team talking to several people on the other team and no one knows which information has been exchanged. That's how you run into confusion and ...Read More
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