Can you elaborate on the Product Marketing org structure and elaborate on how your team works together to bring new features to market?
1 Answer
Twilio Vice President Marketing • 5y
Our org structure is pretty straightforward: We have PMM teams aligned to our major product areas, Messaging, Voice, Video, Email, Account Security, Flex (Contact Center...
4546 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)? We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.What has worked well (or not) when positioning your product marketing team within a larger marketing org?What Is Product Marketing?In your eyes, what's product marketing's role in the launch? What's key to ensure it's smooth?How does product marketing and product work together to define launch features and messaging?