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Can you elaborate on the Product Marketing org structure at Twilio and elaborate on how your team works together to bring new features to market?
All related (48)
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like?
What are some of the KPIs that should be focused on when launching a new feature of an existing product?
Have you ever been part of a launch where the eng/product team brought in product marketers or customers after work has kicked off (but before launch) and influenced feature development? What was that like?
How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?
How does product marketing integrate with the PM team? Who decides what features to focus on in each launch? What documentation is provided to PMMs to help in crafting messaging?