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What metrics do you track to measure the success of a product launch, and how do you set-up processes to respond to the early market feedback?

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3 Answers
Launch Frameworks Launch Channels Launch Strategy Launch Metrics Product Launches
  1. Shafiq Shivji
    Shafiq Shivji

    CloudBees VP of Product Marketing • 3mo

    The two things that matter most are pipeline and adoption. On the pipeline side, I track the full funnel: MQLs generated, conversion to SQLs, and then conversion through every stage of the sales cycle. I monitor this consistently so I can see where things are performing and where they're breaking. If MQLs are strong but SQL conversion drops, that's likely a qualification problem. If SQLs are healthy but deals stall mid-cycle, that's an enablement or competitive issue. The funnel tells you where ...Read More

    791 Views
  2. Nikhil Gangaraju
    Nikhil Gangaraju

    Amplitude Product Marketing Director • 1y

    The types of metrics you would measure are quite subjective to the Go-To-Market strategy for your business.For example if your business goal is to drive distribution and new signups your would consider things like new activations, org retention, as well as weekly account usage and key moments On the other hand if your launch is tied to driving things like product led monetization or upsells, than you want to look at things like upsells, ACVs and time to complete trialsFinally if you are primaril ...Read More

    1,313 Views
  3. Ben Geller
    Ben Geller

    Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 3mo

    For a tier-one B2B enterprise launch, I think about metrics across two dimensions: market attention and pipeline. Market attention (top of funnel) Impressions and share of voice across paid, earned, and owned PR quality: are outlets describing your product and company the way you want to be positioned? Especially for a repositioning launch, are they adhering to the new category and definition you are playing in? A tier-one launch can redefine who your customers are and how your product is used. ...Read More

    430 Views

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