What metrics do you track to measure the success of a product launch, and how do you set-up processes to respond to the early market feedback?
CloudBees VP of Product Marketing • 2mo
The two things that matter most are pipeline and adoption.On the pipeline side, I track the full funnel: MQLs generated, conversion to SQLs, and then conversion through e...
771 Views
Amplitude Product Marketing Director • 1y
The types of metrics you would measure are quite subjective to the Go-To-Market strategy for your business.For example if your business goal is to drive distribution and ...
1311 Views
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Confluent, Twilio, ActiveCampaign
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2mo
For a tier-one B2B enterprise launch, I think about metrics across two dimensions: market attention and pipeline.Market attention (top of funnel)Impressions and share of ...
429 Views
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