If you were hiring for a PMM role and interviewed a candidate with non PMM experience (i.e. another transferable marketing role), what are examples of how they could convince you that they're the right one for the job?

This is a great question! I find that PMMs often come up through the ranks from different experiences. For example, customer successs managers often make great PMMs since they have deep customer empathy. The ability to demonstrate customer-focus, problem solving skills, and cross-functional influence will set your apart from other applicants who may have traditional PMM experience. I hope this helps!