Do you focus your messaging on capabilities or benefits and why?
2 Answers
Vanta VP of Product and Corporate Marketing • 2y
Maybe a cop out answer but - I think it has to be both! Prior to Vanta, I worked at Google where the adage for good marketing was: "Know the user, know the magic, connect...
3471 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I focus on use cases, the jobs that buyers/users of my platform execute daily, and highlight the product feature that removes barriers preventing them from achieving thei...
1772 Views
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How do you think about features, advantages and benefits in the context of messaging?How do you decide between the core vs. the non core offerings when doing messaging?What messaging do you call successful?How do you develop competitive messaging when your product doesn't bring competitive features to market?What messaging frameworks are best-in-class?Who do you build messaging for - product or sales?