Can you validate product messaging via website testing on a small percentage of traffic?
1 Answer
Jeff Rezabek
IRONSCALES Director of Product Marketing • July 18
My favorite way to validate product messaging is to run ads. You can have an A ad messaging campaign that points to a landing page with the same messaging (view clicks and signups) and a B ad messaging campaign that points to another landing page with B messaging. You'll want to already know who your audience is and target that persona to collect accurate information.
The other way to validate messaging is to talk to customers. Interview them. Understand why they purchased from you. What value do they get from using your product? You'll hear it in their own words if you've nailed your messaging.
207 Views
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Alina Fu
Microsoft Director, Copilot for Microsoft 365
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Priya Gill
SurveyMonkey Head of Global Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Related Questions
What is messaging?Whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?How do you track internal adoption of sales enablement?How do you differentiate your own products from one another but still show that they complete each other/are complementary?Fundamental question:
How is positioning different from messaging? I have attended so many PMM talks and the lines seem to blur between the two. Would love to understand how they are different/the nuances. Thanks!How have you dealt with leadership that doesn't buy into the messaging despite the market data?