Can you validate product messaging via website testing on a small percentage of traffic?
1 Answer
Jeff Rezabek
IRONSCALES Director of Product Marketing • July 18
My favorite way to validate product messaging is to run ads. You can have an A ad messaging campaign that points to a landing page with the same messaging (view clicks and signups) and a B ad messaging campaign that points to another landing page with B messaging. You'll want to already know who your audience is and target that persona to collect accurate information.
The other way to validate messaging is to talk to customers. Interview them. Understand why they purchased from you. What value do they get from using your product? You'll hear it in their own words if you've nailed your messaging.
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