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Can you validate product messaging via website testing on a small percentage of traffic?

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3 Answers
Message Testing
  1. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 1y

    Yes, but...I would use this as a data point along with other methods of messaging testing/validation if you don't have a lot of traffic -- A/B testing on your website is probably one of the best ways of testing messaging if you get a decent amount of traffic.First, you need to define your goal and hypothesis (aka, what are you trying to learn from the test?). For the goal, are you trying to see which messaging version resonates more with your audience, or testing new value propositions, or even ...Read More

    908 Views
  2. Candace Marshall
    Candace Marshall

    Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y

    Any testing and validation is great. Even if you have a small percentage of traffic, testing will give you signals. I know some may have limited levers for testing and if that's your situation, that's okay! You can get creative. Consider setting up calls with existing customers to get feedback. There are also some cost-effective platforms out there where you can set up A/B testing. Love your data-driven mindset - you got this.

    1,753 Views
  3. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    My favorite way to validate product messaging is to run ads. You can have an A ad messaging campaign that points to a landing page with the same messaging (view clicks and signups) and a B ad messaging campaign that points to another landing page with B messaging. You'll want to already know who your audience is and target that persona to collect accurate information.The other way to validate messaging is to talk to customers. Interview them. Understand why they purchased from you. What value do ...Read More

    473 Views

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