Can you validate product messaging via website testing on a small percentage of traffic?
3 Answers
Treasure Data Director of Product Marketing • 1y
Yes, but...I would use this as a data point along with other methods of messaging testing/validation if you don't have a lot of traffic -- A/B testing on your website is ...
907 Views
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
Any testing and validation is great. Even if you have a small percentage of traffic, testing will give you signals. I know some may have limited levers for testing and if...
1753 Views
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Workyard Director of Product Marketing • 1y
My favorite way to validate product messaging is to run ads. You can have an A ad messaging campaign that points to a landing page with the same messaging (view clicks an...
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