How do you prioritize messaging adjustments post-launch, and how often do you make changes?
Determining messaging at launch is one thing while returning to that messaging post-launch is another.
4 Answers
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
As I mentioned before, I always try to align positioning to where the product is going and where the company wants to be. Messaging can then roll out in several phases un...
565 Views
Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 4y
The behavioral shift in buliding a marketing team whose output is celebrated for small optimiziations occuring at scale is probalby the most important transformation a mo...
1241 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
This is always difficult to find time for (really anything post-launch is hard to prioritize, we are all guilty of getting to launch and moving on to the next shiny objec...
355 Views
Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
In another response, I talked about the "Product Marketing Guide" -- this is intended to be an evergreen(ish) document that includes everything from foundational product ...
304 Views
Related Questions
How often should a fairly mature product re-assess its messaging?How often do you refresh your messaging? When do you consider revisiting messaging hierarchy for products?When do you decide messaging is ready to ship?When should messaging change for a product and how should that be addressed with internal stakeholders? How often do you re-iterate on messaging and why do you do it at this interval?