How do you differentiate your own products from one another but still show that they complete each other/are complementary?
If a company has many product offerings, what's the best way not to overwhelm customers, and at the same time, give each product manager the "spotlight" they're asking for?
3 Answers
One method for doing this is to understand buying patterns, natural bundling that may be occurring and determining what initiatives/projects your customers are undertakin...
1534 Views
Verkada Vice President Product Marketing • 4y
This is a great question. I'd say this becomes even more complex / challenging if you have not only mulitple products, but also multiple audiences, which we do. One way ...
424 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Glassdoor Director, Product Marketing • 5y
When a company has many product offerings, getting really clear on who you are targeting will be critical to ensure that you are "spotlighting" the right product/features...
711 Views
Related Questions
How are product and brand marketing similar? Different? Or are they really the same thing?!What are the best ways to differentiate a new product category?My company needs help evolving our messaging from one to multiple related products due to acquisitions. How do you align people to think beyond the product they started with?How do we differentiate messaging where using AI is the norm?How do you test and evaluate messaging of updated value prop in scrappy way?