Do you have a user research framework you can share?
1 Answer
Box Head of Product Marketing, Platform and Integrations | Formerly DocuSign • November 15
Honestly I don't. I tend to view frameworks as templates to help guide a business plan. In my experience, no two business questions have been met by the same research plan. If you had a recurring business problem around each product launch, then you might want to seek specific frameworks for the nuances you're looking for--such as message testing vs feature prioritization vs pricing strategy, etc.
3427 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Sarah Din
Quickbase VP of Product Marketing
Related Questions
How do you build XFN interest and buy in for market research projects?Can you share a dashboard of KPIs for a PMM organization in a startup?Can you share best practices to do impactful market research on a tight budget?When you look at the best launches that you have done, what did you get right that made them so successful?Do you have a favorite "stack" or go to tools for staying ahead of competitors?How do you translate market research insights into the right phrasing or "consumer speak" to reach customers effectively?