Do you have a user research framework you can share?
1 Answer
Vishal Naik
Google Product Marketing Lead • November 14
Honestly I don't. I tend to view frameworks as templates to help guide a business plan. In my experience, no two business questions have been met by the same research plan. If you had a recurring business problem around each product launch, then you might want to seek specific frameworks for the nuances you're looking for--such as message testing vs feature prioritization vs pricing strategy, etc.
3041 Views
.png)
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How do you figure out how to segment your market?How do you make decisions about when to do research in-house with your staff vs bringing in a consultant? How do you figure out how to segment your market?How do you measure the effectiveness of your personas?How do you decide what data points to gather when doing market research?How do you create user personas that the whole org can use? (Inc. Product and Design)?