Question Page

Do you have a user research framework you can share?

Vishal Naik
Vishal Naik
Google Product Marketing LeadNovember 15

Honestly I don't. I tend to view frameworks as templates to help guide a business plan. In my experience, no two business questions have been met by the same research plan. If you had a recurring business problem around each product launch, then you might want to seek specific frameworks for the nuances you're looking for--such as message testing vs feature prioritization vs pricing strategy, etc.

3090 Views
AI and Product Marketing
Thursday, August 22 • 12PM PT
AI and Product Marketing
Virtual Event
Kevin Micalizzi 🏳️‍🌈
Lauren Lensing
Tomisin Jenrola
+136
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product Marketing
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Jiong Liu
Jiong Liu
Wiz Senior Director of Product Marketing