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How do you recommend researching on a very limited budget?

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4 Answers
Market Research
  1. Aliza Edelstein
    Aliza Edelstein

    Scribe VP of Product Marketing • 1y

    There are so many ways to conduct research on a limited budget—and even for free! Gen AI. You no longer need to hire expensive agencies or consultants to write well-structured surveys. Use AI tools as a starting point and refine it. (See for yourself what happens when you ask ChatGPT “can you write a 10 question concept testing survey that will help me validate 3 new product name options?”) Templates. Same point as above - here’s an excellent set of templates (scroll to bottom). Online communiti ...Read More

    2,627 Views
  2. Alissa Lydon
    Alissa Lydon

    Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y

    I've already shared some ways that you can be scrappy with research, but one more thing I will add here is that even without some of these low-cost programs product marketing still has access to a mountain data that they can mine for insights. Sales and success are talking to customers every day, product are running their own research programs, support is sitting on a mountain of customer feedback via tickets, and the list goes on! If you don't have the budget or bandwidth to do your own researc ...Read More

    728 Views
  3. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y

    Don't overthink it. there is a lot of free information and data available. Look through patterns in your CRM or call data. join Sales on pitches. Listen in to SDR calls. Reach out to LinkedIn contacts or other internal contacts and simply ask for 15-30 mins of their time and interview them

    396 Views
  4. Maria Jiang
    Maria Jiang

    Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 2y

    When I was working at startups, I have done really scrappy qualitative research by doing cold outreach to people directly on LinkedIn and simply asking for their time. You would be surprised at how many people are willing to help and share their expertise (even better if you can offer a small monetary incentive or a donation to a charity of their choice). Conducting as little as 8-10 interviews can help you identify common themes to inform product decisions, develop a POV on the buyer persona, o ...Read More

    2,051 Views

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