Atlassian Head of Product Marketing, Bitbucket • 1y
Understanding personas and ideal customer profiles is, in many ways, the foundation for all that we do. If we don’t understand our users’ and customers’ pain points, then there’s very little chance that we’ll build, market, sell, and support the right solutions to meet their needs. At my company, at a strategic level, we have done a rigorous analysis of our market, of our personas (broken down by users, influencers, buyers, and more), and we regularly reevaluate what we believe to be true about ...Read More
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