Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
I think it’s helpful to have a customer advisory board - this is a select group of 5-10 customers who you meet with every 3-6 months to talk about big strategy topics like - company strategy, product roadmap and problems you can solve for them. This high-touch tactic generally requires a lot of prep / work but the relationships you build will pay off as these are likely the customers that will participate in future betas and other studies. A few other tactics outside of leveraging your CAB: Ince ...Read More
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