Quick search for:
Do you leverage A/B testing and analytics to optimize post-launch campaigns and content?
1 Answer
Yes. Continuous monitoring of content and event performance provides key metrics that tell us what resonates with which audience, and just as important, what doesn’t perform well. It’s important to not ONLY monitor the new materials you put out there but look at things holistically. If some classic materials still perform very well, they would be great content to refresh with your latest messaging and industry trends to stay relevant.
1456 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?What factors do you consider when assessing how big or small a launch has to be?How should the approach differ for product launches targeted towards large enterprises vs. ones for smaller startups in terms of timeline, activities, metrics?Do you tier features in product launches? If so, how do you determine the tier for each feature and what's the difference between each?How different is a product launch for an acquired product vs built in-house?What drives the decision to have product change communications on a monthly cadence vs when the changes go live? Or a hybrid? e.g. "January roundup" vs "Faster search is here 🎉"