What drives the decision to have product change communications on a monthly cadence vs when the changes go live? Or a hybrid? e.g. "January roundup" vs "Faster search is here 🎉"
3 Answers
XYZ Venture Capital Partner & Head of Marketing • 6y
I think it depends on your audience, product, and goals. What do you want your audience to really understand about the product you're shipping? Do you want them to percei...
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Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
I've worked at companies with different philosophies on this. The main benefit of a monthly or other regular cadence is predictability - i.e., everyone in your organizati...
855 Views
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Veeam Software SVP, Product Marketing • 4y
I like to have the flexibility to do both. But, if you see it as this or that, the latter ("Faster search is here") is designed to be a delightful surprise, the former (m...
374 Views