What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?

With the increase in remote work overall, it is becoming much more the norm for functions like PMM to be remote as well whereas even 5 years ago it was less common to have a PMM role based remotely. With any remote based role, I think making a greater effort to connect with your stakeholders becomes super important, this is especially true of PMM. So much of a PMM’s role is driving alignment across key stakeholders like Product & Sales, and it becomes more challenging if you don’t have a sol ...Read More

Build confidence and context with your team. The book “The Culture Map” by Erin Meyers relates a person’s communication styles and how to gain their trust. It’s a great read for working with other cultures, and explains business norms, especially around feedback delivery, very well. Also it will help you read people and see how you can build context and trust earlier. It's key for you to be trusted so you can deliver strong results. Schedule informal "coffees" with folks so that you get time to ...Read More

Product Marketing is an incredibly cross-functional role, and your success depends on the success of others. So building relationships and ensuring alignment with your key cross-functional partners, like Sales, CS, Demand Gen and Product are absolutely crucial. However, in a post-pandemic world, working remotely is more of the norm and you’ll find that many of the people you work with will also be working fully or partially remote. So staying connected while remote shouldn’t be as difficult as i ...Read More

My advice for a mostly remote consultant is very similiar to that for any product marketer, on or offsite. First and foremost, make it a top priority to invest and build relationships with your key working partners and stakeholders. Create a regular reoccuring cadence for 1:1's or working meetings and make the time to dialogue on the vision, goals, and strategy of the things you are working on. Early on in your consultancy, ask a lot of questions so you can start to build out your own point of v ...Read More