How should the approach differ for product launches targeted towards large enterprises vs. ones for smaller startups in terms of timeline, activities, metrics?
Atlassian Head of Lifecycle Marketing, Portfolio • 3y
Sales/partner/channel enablement is the biggest differentiator for enterprise-focused vs. startups or SMBs during the launch.I'm coming from a software-as-a-service (SaaS...
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Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 7y
Having worked on both the B2B and B2C markets, as David above says, the sales cycle length is completely different, and B2B can be weeks or months depending on the produc...
924 Views
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BrainKraft Founder • 8y
I assume what you mean by your question is would there be a different approach for an enterprise company vs a startup. If this is the case it's a problem of different sca...
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Related Questions
How do you think about the scope or deliverables for various launches?Is it better to do smaller but more regular product launches, or the occasional BIG one?How do you define your different launch tiers? What did that process look like? How do you differentiate between different size launches? Who determines the size? How does a product launch differ depending on the size of the company? How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule?