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Do you think it's more important for mid-career PMMs to double-down on their strengths, or shore up their weaknesses? Can you share why, and an example of how you've done so?

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2 Answers
Product Marketing Career Path
  1. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

    This is a great question and one that is definitely unique to the individual. I'd say for me, doubling down on my strengths while being aware of my weaknesses has been the move. We all have natural strengths that lead us to follow a certain path. Studying journalism and being a strong believer in words, empathy, curiosity, has allowed me to follow a certain trajectory that wouldn't have been possible if I focused on my weaknesses. However, as things evolve, certain weaknesses will essentially pl ...Read More

    814 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    Oh, this is a great question! And honestly, the answer is both...kinda.In my career, I've always approached it from two angles. I look at what I consider to be my strengths and look for opportunities to improve them. For example, I know I'm very good with messaging and GTM strategies, but I can still learn a lot to improve my craft. There are dozens of books, blogs, and other experts in the field that I want to chat with. For the strengths, it's about continuing to build that muscle.For my weakn ...Read More

    221 Views

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