Due to the collaborative nature of the Product Marketing role, KPIs can sometimes be hard to attribute directly to Product Marketing success. Do you have recommendations for alternative ways to measure the true impact of Product Marketing?

3 answers

All related (44)

Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, Upwork • June 30

Very true; I've always said that Product Marketing influences everything but owns nothing. A few suggestions: When Product Marketing runs a launch, an event, or a campaign that wouldn't have existe

12 Saves

Jo Ann Sanders

VP Marketing at Honeycomb.io • December 23

This is one of the trickiest parts of PMM. We generally do not hold a number, but we enable teams that do hold a number (i.e. Demand Gen, SDRs, Sales, etc). I do ask my PMM Directors and above to own

13 Saves

Kevin Wu

Senior Director of Product Marketing, Solutions & Category at Airtable • March 3

I agree with this statement. Sometimes when I look at PMM resumes that say something like “Increased sales pipeline by 30%” or “Increased product adoption by 15%”, I’m often skeptical because how much

41 Saves

What's a typical product marketing career path?

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

What are your go-to tools as a Product Marketing Manager?

Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?

How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?