Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (44)
Jenna Crane
Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, UpworkJune 30
Very true; I've always said that Product Marketing influences everything but owns nothing.  A few suggestions: When Product Marketing runs a launch, an event, or a campaign that wouldn't have existe
Jo Ann Sanders
VP Marketing at December 23
This is one of the trickiest parts of PMM. We generally do not hold a number, but we enable teams that do hold a number (i.e. Demand Gen, SDRs, Sales, etc).  I do ask my PMM Directors and above to own
Kevin Wu
Senior Director of Product Marketing, Solutions & Category at Airtable March 3
I agree with this statement. Sometimes when I look at PMM resumes that say something like “Increased sales pipeline by 30%” or “Increased product adoption by 15%”, I’m often skeptical because how much