How do you measure product marketing impact when KPIs can't be soley attributed?
Due to the collaborative nature of the Product Marketing role, KPIs can sometimes be hard to attribute directly to Product Marketing success. Do you have recommendations for alternative ways to measure the true impact of Product Marketing?
I agree with this statement. Sometimes when I look at PMM resumes that say something like “Increased sales pipeline by 30%” or “Increased product adoption by 15%”, I’m of...
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Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
Very true; I've always said that Product Marketing influences everything but owns nothing. A few suggestions: When Product Marketing runs a launch, an event, or a camp...
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Honeycomb.io fmr VP Marketing • 4y
This is one of the trickiest parts of PMM. We generally do not hold a number, but we enable teams that do hold a number (i.e. Demand Gen, SDRs, Sales, etc). I do ask my ...
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Related Questions
How do you show Product Marketing's impact on metrics that are shared with another function?How do you quantitatively measure PMM KPIs?What specific data do you use to calculate your KPIs? How do you get them?Which KPIs do you consider most important depending on the goals you want to achieve?What are PMM KPIs that can be directly attributed product marketing work? What is an important KPI that you see product marketing teams completely missing?