For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you'r...
5243 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y
Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If yo...
891 Views
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Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
I think account managers have an inherent advantage over product marketing candidates during the interview - they know the customer really well. In many cases, product ma...
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Related Questions
How should a marketing generalist who has over 8 years of experience but doesn't have tech background pivot into Product Marketing?When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?What technical questions can we expect for product marketing interviews?