For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?

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3 Answers

Product Marketing Career Path Product Marketing Interviews

Madeline Ng

Google Global Head of Growth Go-to-market, Google Maps Platform • 6y

You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you're serving and a deep understanding of the product. This is a chance to turn a bug into a feature. This whole pivot is actually a chance to practice your product marketing skills, except you are your product. Focus on what the interview question is getting at - what is the core need of the audience? - and then speak to how you ar ...Read More

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Vidya Drego

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If you know the role you're interviewing for requires some technical knowledge that you don't have, showcasing how you've solved similar types of challenges for customers before or how you've learned something you didn't know in order to help your customer can help to demonstrate how you'd face the challenge as a product marketer.

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Abdul Rastagar

Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

I think account managers have an inherent advantage over product marketing candidates during the interview - they know the customer really well. In many cases, product marketers, who are supposed to be the voice of the customer, never even interact with them. So use that to your advantage to convince the hiring manager that you will be able to truly represent the voice of the customer. Did you take customer feedback/input/criticism back to product management in the past and get them to enhance t ...Read More

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