Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Great question! I've used one of those vendors in the past and have evaluated various others. I have found a number of reasons why these tools are extremely helpful: They save so much time vs. manually searching through Google (setting up Google Alerts) or scrolling through social media. It is nearly impossible to do your day-to-day PMM work plus keep tabs on your competitors. Having an app that automatically gives you daily updates is a true time saver. I would estimate it saved the PMM team 5- ...Read More
