Do you have experience with competitive intelligence tools like Crayon or Klue?
I've been investigating how we can do competitive intelligence, battlecards, etc. better and come across tools like Crayon and Klue. I like a lot of their thought leadership, but I don't understand the value proposition of why I would use such tools. Can you quantify the value they've gotten out of paying for such solutions rather than just using their best practices and creating your own artifacts for sales teams?
2 Answers
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Great question! I've used one of those vendors in the past and have evaluated various others. I have found a number of reasons why these tools are extremely helpful: Th...
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This depends on your CI program's maturity. I've only ever used the tools in my career to address scale and user experience, but haven't found them to be particularly cap...
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