What tips or best practices do you have for convincing channel teams (or other teams) to fund your projects or initiatives, when Product Marketing commonly doesn't have their own budget to spend.

Question

Mike Polner · Accepted Answer

Budget is earned, not given.  Align to a top-level business goal or objective that's critical, start small with an experiment, measure it, and prove your value. Make it ...

April Rassa · Answer

Once you have a plan, you can assess the data and determine the financial impact, linking it to a strategic company goal.  The key is to attach to company business object...

Rayleen Hsu · Answer

I think the same best practices hold true no matter what kind of proposal you're putting out there that you need to secure buy-in for - come to the table with a clear, st...

Savita Kini · Answer

This is an interesting question. I have been a PMM and I have been in channel enablement leader in APAC. Maybe let me offer my perspective of being on the field. My stake...

Tracy Montour · Answer

As a product marketing leader with no budget, I totally empathize with your concerns but I am here to tell you it is possible. It's all about relationships. You need to w...

Elizabeth Brigham · Answer

Hmmm...I actually haven't had the experience of PMM not having budget to spend, so not sure I can really speak directly to this. I have worked at a start up where we basi...

What tips or best practices do you have for convincing channel teams (or other teams) to fund your projects or initiatives, when Product Marketing commonly doesn't have their own budget to spend.

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