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6 Answers
Rayleen Hsu
Rayleen Hsu
Nextdoor Head of Consumer Product MarketingMarch 4
I think the same best practices hold true no matter what kind of proposal you're putting out there that you need to secure buy-in for - come to the table with a clear, structured ask and always bring data to the table to support your ask. Specifically: * Clearly outline your objectives. Clearly......Read More
503 Views
Elizabeth Brigham
Elizabeth Brigham
Davidson College Director, The Jay Hurt Hub for Innovation and EntrepreneurshipJanuary 31
Hmmm...I actually haven't had the experience of PMM not having budget to spend, so not sure I can really speak directly to this. I have worked at a start up where we basically have no budget at all, but that's another story on scrapiness. In general though, any time I've had to write a busines......Read More
800 Views
April Rassa
April Rassa
Cohere Product MarketingJanuary 19
Once you have a plan, you can assess the data and determine the financial impact, linking it to a strategic company goal.  The key is to attach to company business objectives and make a business case for why the specific project/or initiatives will drive results and how success will be measured.......Read More
253 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 13
Budget is earned, not given.  Align to a top-level business goal or objective that's critical, start small with an experiment, measure it, and prove your value. Make it a no-brainer where if the initiative isn't funded somebody will be coming to the team saying - look at how much impact we're ......Read More
1219 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIFebruary 4
This is an interesting question. I have been a PMM and I have been in channel enablement leader in APAC. Maybe let me offer my perspective of being on the field. My stakeholders were regional sales leadership, not PMMs. But I need PMMs & PMs to support enablment. I am in the middle - responsible ......Read More
543 Views
Tracy Montour
Tracy Montour
HiredScore Head of Product MarketingAugust 5
As a product marketing leader with no budget, I totally empathize with your concerns but I am here to tell you it is possible. It's all about relationships. You need to work with marketing, product, and sales leaders to align on iniatives and convince them it is a good use of their time, resource......Read More
248 Views
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Brianne Shally
Brianne Shally
Nextdoor Head of Product MarketingJanuary 14
It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy culture. When you consider growth and trajectory, I encourage you to evaluate it based on your goals, what you want to learn, and wha......Read More
1375 Views
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Loren Elia
Loren Elia
Xero Global Head Of Product MarketingJanuary 24
1. User research. Know what questions need to be answered and either work with a research partner or do the research yourself. 2. Leadership. PMM is the glue that brings multiple functions together and you need to be able to motivate and inspire everyone. You also need to be able to keep people ......Read More
980 Views