MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 2y
Partnerships can have a great multiplier effect on your product marketing efforts, depending on how strategic the partnership is and also what you’re hoping to get out of it. But, your GTM strategy, your value propositions, messaging and overall marketing and product strategy have to be solid first - if those components aren’t strong, then a partnership isn’t going to help. There are lots of positives, with the caveat that the partnership makes sense strategically from a brand and product standp ...Read More
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