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Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Great question! I have seen customer marketing both within PMM and outside of it. Depending on the organization, it could work either way as long as product and customer ...
1987 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 6y
I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publ...
1214 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Great question! I've used one of those vendors in the past and have evaluated various others. I have found a number of reasons why these tools are extremely helpful: Th...
1129 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Such a great question! And sadly, a common challenge for product marketing. I've found even when a company hires its first product marketer, not everyone is aware or on t...
829 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Great question! I am a HUGE fan of templates and frameworks. I create templates and then modify them for each company so it better suits the needs of the business. I've w...
558 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 2y
Awesome question and welcome to the world of searching for a PMM role!I have interviewed for more product marketing roles than I can count and have come up with a few obs...
557 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
So happy you found product marketing and it interests you! I actually wrote about this topic years ago: https://medium.com/projectproduct/10-skills-traits-youll-find-in-e...
468 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
I like to utilize a document I call a message house. Having a structured format with each section outlined and definitions and examples at the ready can make for a great ...
380 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 2y
Such a great question because market research is a very important element for product marketing. There are a number of different tools and avenues:Surveys: Always a great...
278 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 2y
Great question!It depends. It depends on how the company defines product marketing, what specific experiences, tasks, and responsibilities are listed in the job descripti...
273 Views
Credentials & Highlights
Fractional Product Marketer & Event Strategist at Project Product
Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget)
Studied at B.S. in Journalism / Concentration in Public Relations / Minor in Marketing
Lives In Indianapolis, Indiana
Hobbies include Swimming, Singing, Piano
Knows About Consumer Product Marketing, Stakeholder Management, B2B Product Marketing KPI's, Buil...more
Speaks English