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Julie Brown
Fractional Product Marketer & Event Strategist, Project Product
About
Currently: Co-Founder and Principal Consultant at 56th Street Productions, LLC and Project Product. A fractional product marketer, PMM coach, and event strategist. Previously: Product Marketing Leader at Securitas/STANLEY Security, Conga/Apttus, S......more
Content
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • February 1
Great question! I have seen customer marketing both within PMM and outside of it. Depending on the organization, it could work either way as long as product and customer marketing work very closely together. To ensure success, I would suggest that customer marketing be part of product marketi......Read More
1413 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • December 2
I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publications I recommend following such as Product Marketing Community, Women in Product, Project Product, The Product Launch, etc.......Read More
1132 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • December 2
There is a product conference (Project Product) in the Midwest specifically for product marketing and product management professionals and uniting the two together. The second annual event is March 10-11, 2020. Day 1 is a full-day conference and day 2 is a half-day with interactive workshops. htt......Read More
1016 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • January 31
Such a great question! And sadly, a common challenge for product marketing. I've found even when a company hires its first product marketer, not everyone is aware or on the same page. I have struggled with this very same thing at multiple companies and have found creating a team charter to help. ......Read More
785 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • January 17
Great question! I've used one of those vendors in the past and have evaluated various others. I have found a number of reasons why these tools are extremely helpful: 1. They save so much time vs. manually searching through Google (setting up Google Alerts) or scrolling through social med......Read More
686 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • January 12
Great question! I am a HUGE fan of templates and frameworks. I create templates and then modify them for each company so it better suits the needs of the business. I've written a couple of articles on this topic (see below): Part 1: https://medium.com/projectproduct/the-power-of-a-message-hous......Read More
424 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • July 11
Awesome question and welcome to the world of searching for a PMM role! I have interviewed for more product marketing roles than I can count and have come up with a few observations and tricks/tips along the way. 1. People do not read your resume closely. I have links to samples of my work ......Read More
360 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • January 31
So happy you found product marketing and it interests you! I actually wrote about this topic years ago: https://medium.com/projectproduct/10-skills-traits-youll-find-in-exceptional-product-marketers-12fccfd35e2a Now, today, I can narrow it down to just a few traits I look for as I find these s......Read More
353 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • October 4
I like to utilize a document I call a message house. Having a structured format with each section outlined and definitions and examples at the ready can make for a great workshop experience and help keep stakeholders more focused and aligned. Below are 2 articles I've written on the topic. Mig......Read More
327 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist • May 17
Great question! It depends. It depends on how the company defines product marketing, what specific experiences, tasks, and responsibilities are listed in the job description, the size of the company, the industry, the maturity, goals, etc. First, I recommend looking over the job description......Read More
248 Views
Credentials & Highlights
Fractional Product Marketer & Event Strategist at Project Product
Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget)
Studied at B.S. in Journalism / Concentration in Public Relations / Minor in Marketing
Lives In Indianapolis, Indiana
Hobbies include Swimming, Singing, Piano
Knows About Consumer Product Marketing, Stakeholder Management, B2B Product Marketing KPI's, Buil......more
Speaks English