What are your tips for creating an ICP from scratch?
3 Answers
Zendesk Director of Product Marketing - Contact Center (CcaaS) • 3y
Ideal customer profile (ICP) is a great way to focus on the most valuable prospects likely to purchase your product and align all areas of the Go-To-Market (GTM) strategy...
12239 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 29
Liz's three-pronged approach (quantitative, internal interviews, customer conversations) is the right framework. I want to add one piece that usually falls through the cr...
160 Views
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Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
An ICP or Ideal Customer Profile is meant to serve as a guide for who to target, attract, and retain as the most valuable customers. In other words, an ICP is about advi...
1290 Views
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