What are your tips for creating an ICP from scratch?
3 Answers
Zendesk Director of Product Marketing - Contact Center (CcaaS) • 3y
Ideal customer profile (ICP) is a great way to focus on the most valuable prospects likely to purchase your product and align all areas of the Go-To-Market (GTM) strategy...
12420 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
Liz's three-pronged approach (quantitative, internal interviews, customer conversations) is the right framework. I want to add one piece that usually falls through the cr...
171 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
An ICP or Ideal Customer Profile is meant to serve as a guide for who to target, attract, and retain as the most valuable customers. In other words, an ICP is about advi...
1294 Views
Related Questions
One challenge we have is actually getting dedicated research time scheduled in with our clients - account managers own the relationship and have other priorities when getting clients on a call. How do you overcome this barrier to make sure product marketers are able to ask the questions they need to learn from clients?How do you do customer interview when you don't have a customer baseCan you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?What type of customer research do you do pre-launch to help you have a great product launch?How do you work with product to come up with the name for a given feature? What research do you do outside of trying to validate the name on customer interviews?