For established products that are integrating new AI capabilities, what are your best practices for weaving AI into the existing narrative without overwhelming the current user base, and how do you balance educating customers on new features while maintaining simplicity?
Anthropic Enterprise & Solutions Marketing • 1y
This is something I've been grappling with for some time too, but have learned a few best practices through trial and error (and seeing what resonates with customers):Spe...
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Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • Apr 8
There are actually three questions here. I'll focus mostly on how to weave AI into your existing narrative, before coming back to the others at the end. 1: Start with a ...
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