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For established products that are integrating new AI capabilities, what are your best practices for weaving AI into the existing narrative without overwhelming the current user base, and how do you balance educating customers on new features while maintaining simplicity?

Neel Patel
Anthropic Enterprise & Solutions Marketing1y
This is something I've been grappling with for some time too, but have learned a few best practices through trial and error (and seeing what resonates with customers):Spe...
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Kuber Sharma
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft2h
Neel and Paul both hit on something important: the narrative has to absorb AI, not be replaced by it.The principle I have found most reliable is this: before you introduc...
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Paul Rudwall
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca1mo
There are actually three questions here. I'll focus mostly on how to weave AI into your existing narrative, before coming back to the others at the end. 1: Start with a ...
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500 Views