When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?
SpherePay VP of Marketing • 6y
I would start with getting information from Sales first. At Square, I rely very strongly on Account Managers to get a sense for the needs and attitudes of larger merchant...
2032 Views
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 6y
If your sales reps are already having daily conversations, you’re in luck! It means they aren’t short on time with their customers and giving you 20-30 minutes shouldn't ...
1490 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 5y
I am hoping that some of my other answers have made this clear, but in case they haven't - market research, just like everything else in Product Marketing, is a team spor...
526 Views
Replicant Head of Product Marketing • 1y
It's always a balancing act, isn't it? I've also had trouble overburdening customers in the past. Here are some things that have worked for me:Get market research into re...
871 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Join the conversation. As a PMM, you should have a seat at the table in any customer conversation. You bring a different perspective to the discussion and can often ask d...
362 Views
Twilio Vice President Marketing • 4y
If your company uses a tool like Gong.io that is the most non-intrusive way to glean insights from sales conversations. It's a great tool that lets you search key topics ...
442 Views
Ironclad VP of Product Marketing • 4y
Honestly, with the rise of tools like Gong you don't even need to necessarily ask your reps to join in on customer calls. If there are specific questions you want to ask...
378 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 3y
Good question. As with everything, a lot of the answer is it depends. If you have a customer marketing team, I hope they're doing some level of "air traffic control" and...
315 Views
HiredScore Head of Product Marketing • 3y
The sales team have so much knowledge and one of the biggest risks for an organization is trapping this information in a silo. Work with your sales ops team to determine...
268 Views
KPI Sense Chief Executive Officer • 5y
I love this question, partly because it allows me to address what I consider to be one of the great misconceptions of product marketing-related research. In my opinion, a...
463 Views
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