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From your experiences, what are the key strategies marketing teams can use to maintain consistent messaging when internal changes—like new leadership or shifting priorities—occur? How do you ensure the message stays strong and aligned during these transitions?

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1 Answers
  1. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1y

    Okay - thanks for the honest question. This is something we all deal with so having a plan is important. It starts with a communication plan for executive stakeholders. When major shifts, either organizationally or due to business priorities, these are the key steps: I begin by looking back at the SSOT stakeholder documents that were approved and are currently in use. I pull these forward and do a "re-share" with any new executives so they understand the current "state of the union." I pro-activ ...Read More

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